Last updated.
June.2025
Brand strategy
Company overview
Company name:
Moffin Co.
Founded:
2021
Headquarters:
Guadalajara, Mexico
Mission:
Transforming how businesses access and use critical data.
Vision:
A world where every business can make data-driven decisions with complete confidence, regardless of technical resources or size.
Core offering:
Moffin provides a unified data integration platform that connects multiple critical information sources through a single access point.
Media kit assets
Rebrand Launch Video
Brand mark guidelines
Restrictions
AR:16:9
AR:1:1
AR:1:1
AR:1:1
AR:1:1
AR:16:9
AR:16:9
AR:1:1
AR:1:1
AR:1:1
AR:1:1
AR:1:1
Typography
Institutional typeface
Background:
Designed by Christian Schwartz in 2009, Graphik was inspired by mid-century Swiss and German sans-serifs. Its origins connect to rationalist design principles that prioritize clarity and function over decorative elements.
Semiotics:
Authority with approachability—Graphik's balanced proportions and clean lines communicate Moffin's professional credibility while remaining warm and accessible. The typeface embodies the precision and reliability that define Moffin's data services.
Uses:
Regular: Primary body text, interface elements, and general content
Medium: Headings, subheadings, and emphasis within body text
Additional weights used strategically for visual hierarc
Complementary typeface
Background:
Created by Mark Bloom (Mash Creative) and Joe Leadbeater, Aeonik Mono is a contemporary monospaced typeface with roots in early computing and data terminals. Its fixed-width design references the technical foundations of data processing systems.
Semiotics:
Technical precision and data integrity—As a monospaced font, Aeonik Mono visually reinforces Moffin's data-focused ethos. Each character occupying the same horizontal space creates a structured rhythm that reflects how Moffin organizes information into consistent, reliable formats.
Uses:
Regular: Data display, markers, data attributes
Medium: Highlighted data, highlighted text
Typeface set
Spacing & padding.
The Moffin brand mark utilizes precise spacing guidelines to ensure visual harmony and recognition across all applications. A protected "safe zone" surrounds the logo, providing essential breathing room that preserves its integrity and impact.
The spacing between the symbol and wordmark is calibrated using the circular form within the data card icon as a measuring unit. This creates a natural, balanced relationship between elements that feels visually cohesive.
Type use restrictions
Forget scattered systems. Moffin brings all your data together credit bureaus, government sources, and more into one powerful platform.
Do NOT combine different color palettes for text use.
Forget scattered systems. Moffin brings all your data together credit bureaus, government sources, and more into one powerful platform.
Do not combine type sizes in the same text container.
Forget scattered systems. Moffin brings all your data together credit bureaus, government sources, and more into one powerful platform.
Do NOT let paragraphs go longer than 100 characters.
Brand marks downloads
Brand applications
User interface
Data sources
12
Fetching data...
Thomas Anderson's request
12
ID check:
(Positive)
Credit check:
(6.5/10)
Tax record
(8.9/10)
Approve loan
More than
1,000,000
queries processed
YoY Growth Revenue
2023 > 2024
200,000
Growth
Starting at
$20
/
Month
Includes
100,000
Tokens
Data points analysed
100k+
Identity declaration
01
Identity validation
02
Tax record
03
Judicial record
04
Credit report
05
Accounts ledger
06
Conclusions
07
Client Profile
12
Successful payments:
(103)
Current debt:
($1,324,590.03)
Active accounts:
(3)
Fetching data...
User interface style.
The type of interface that Moffin strives for is a simple, functional one, no frills, but with a uniqueness element combining the different brand elements in a minimalistic, brutalist way.